The Bateman Competition offers PRSSA chapters across the country the chance to research, plan, implement and evaluate a PR campaign for a real client chosen by PRSSA National while earning 3 credit hours towards your degree here at IU.
This year’s campaign will be for a nonprofit organization called “With Purpose,” which is dedicated to making sure kids with cancer have access to safe, effective treatment options by empowering youth and community leaders to take action.
The Bateman Case Study Competition originated in 1973 as a National Case Study allowing PRSSA members to exercise the analytical skills required for public relations problem solving. In 1983, the name of the Competition was changed to honor the late J. Carroll Bateman, APR. Bateman was a past president of the Public Relations Society of America (PRSA) and was instrumental in the founding of PRSSA.The Bateman Competition is a great way to apply classroom learning to a real-life situation, and is especially helpful to boost your resume if you haven’t had previous internship experience.
The competition runs from November 2017 through April 2018, with three finalists selected to present to the panel of judges in early May. Bateman will be a 3-credit elective course in spring 2018, although participating students will have to begin work in early November when the project commences. Bateman is open by application to juniors & seniors who are PRSSA members. More information will be provided later in September.
PRSSA encourages all to enter this competition. As one of the most challenging programs PRSSA offers, past teams have testified that the program provides an unmatched experience.
If you’re interested, you can email PRSSA Faculty Advisor Dave Groobert, who will be running the Bateman project and class, at firstname.lastname@example.org.