By Annie Theobold
Chicago, Ill. – As I walked through the doors of Ogilvy Public Relations, I could tell that something different was in the air. As OPR went through their creative and inspiring work, it was obvious that the energy, the environment, and the people of OPR are truly some of the most creative in the business.
On Friday, Feb. 12, 13 IU PRSSA members had the privilege of touring the 11th floor of Wolf Point Plaza, where all of the magic happens. Many employees including IU alum, Joan Ong, welcomed the group of young professionals and answered questions about working at Ogilvy and in the PR industry as a whole.
When discussing internships, the panelists left us with key information about landing a job at not only Ogilvy, but at any PR agency:
- “Do something to set yourself apart”
This advice came from Ricky Brandt, who has been working at OPR as an Account Executive for a little over a year now. Ricky puts his money (or I should say blog) where his mouth is, when he told us how his successful food blog helped land him a job at Ogilvy. Use your passions and interests as your own personal brand.
- “Know a lot stuff, about a lot of stuff”
All of the panelists stressed the importance of being knowledgeable about… Well, everything. The PR and advertising industry is constantly taking on new clients with different business needs and communication goals, so being well-rounded is key. Talking with creative teams, designers, producers, CEOs, etc. are important aspects of the job, and knowing how each department operates in the grand scheme of things will yield a better result for your client.
- “Be interested and be curious”
It is extremely important to know where your target market is, and how to engage them in the conversation. As Peter Kim, Social Analyst at Social@Ogilvy, says, the industry is always changing and it takes more than knowing social tools – know how to use them and aspire to be at the forefront of that change.
- “If you can’t write, I don’t want to talk to you.”
If you can’t write well, you can’t communicate well. Pay attention in English class… Enough said.