The key to more success is having a great resume

OScreen Shot 2016-02-04 at 6.48.33 AMn Wednesday, February 3, IU PRSSA was honored to have Lauren Little give us a Resume Boot Camp. Lauren is a Career Advisor in the Media School and is extremely knowledgeable on all things resumes and job searching.
According to Lauren, the purpose of a resume is to get you an interview. Your resume won’t get you the job, but it will get your foot in the door so you can “wow” recruiters with your charm and experience.

Lauren shared many great tips, but these are a few that I found to be especially important and effective in my own job search.



  1. What to include in your resume

Many people struggle with figuring out what exactly they should be including on their resume. Do I include my high school information? What about my hobbies? The answer is no. Lauren gave us the solution for what to include.

Contact info section:

  • Address
  • Phone number
  • LinkedIn or personal website URL
  • Email address


  • Work experience (list most relevant first)
  • Education
  • Honors
  • References

Other appropriate sections:

  • Skills
  • Professional associations/clubs
  • Publications
  • Class projects (if you have little or no internship experience)

WHAT ABOUT MY GPA? Well, this is totally up to you. If your cumulative GPA is above a 3.0, Lauren says you can include it if you want. If you only want to include your major GPA, that is cool too.


  1. Length

A traditional resume for a recent graduate should be one page. If you need a second page, the content needs to fill the entire second page. A recruiter only spends six seconds looking at your resume. So, one page is all they will have time to quickly scan.

Keep it short, sweet and to the point.


  1. How to describe work experience

It’s easy, just follow this formula:

Action Skill Verb + Specific Details (What) + Results/Why/How

Confused? To craft the perfect statement, just you ask yourself these questions:

  • What did I do?
  • How did I do it?
  • How much or how many?
  • Why did I do it?
  • How did it end?

Make sure to list two to five of these statements for each experience you list.


  1. Mirror your resume to the job posting

This is one of the most crucial resume strategies you can utilize, in my opinion. This is the tactic of analyzing the job description, and using their exact words and phrases in your resume to mirror it.

For example, if the job posting says they are seeking an employee who has experience with Twitter, Facebook, Instagram, HootSuite and Google analytics, and you have experience with all that, you better make sure it’s on your resume.

Or, say one of the responsibilities listed is, “Assisting with social media content creation.” Awesome! You have that experience from your last internship, so, one of your bullets should say something like, “Created social media content for company’s Twitter, resulting in an engagement rate of 1.5%.”

Using this tactic is especially important for companies that use an applicant tracking system. The tracking system looks for the employer’s desired skills and keywords and matches it against the results of your resume. You want your resume to get noticed, so choose your words carefully! Major key.


  1. Cater your resume to every job

Resumes aren’t “one-size fits all” and each job you apply for is unique in its own way. Make sure you adjust your resume accordingly to mirror each job, like I explained before.

Trust me, I know how awful and time-consuming that can be. I applied for 84 jobs (yes, I kept track) but did not start adjusting my resume until about halfway through my search. Once I started mirroring my resume to each and every job posting, I started getting waaaaay more “We’d like to interview you!” emails. This really works. And it is crucial to getting companies to hit your line.

There are SO MANY more awesome tips and tricks that Lauren talked about. If you want the key to more job success, set up an appointment with Lauren. Go to and select “CareerLink” to schedule your meeting with her.
Happy job hunting.




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