By Ashlan Peterson.
Bloomington, Ind. – On Tuesday, Feb. 25 IU PRSSA hosted its annual Greek Media Training for members of the IU Greek community. This year IU PRSSA worked to educate Greeks on crisis management and general public relations tactics through example scenarios and speakers.
Director of Strategic Communications at IU, Ryan Piurek, spoke at GMT and touched on how sororities and fraternities can cope with the media scrutiny on campus. Piurek suggested a three-step plan to cope.
Piurek first noted chapters should be prepared to act if a crisis should arise and that all members should know what to do. Secondly he told chapters to seek out opportunities to share positive acts as often as they can. The last step Piurek educated attendees on was to tell the truth and don’t be afraid to ask for help.
“Don’t lie, tell the truth as quickly as you can,” said Piurek. “Don’t let someone else tell your story for you.”
Robert Zinkan who is the Associate Director of Marketing for IU Bloomington educated Greek members at GMT on the importance of positive branding within each chapter.
Zinkan noted that a brand is not a logo and everything about an organization makes up their brand. He suggested that when creating and promoting their brand to think about the audience they would like to be reaching. Zinkan also reminded chapter members to be unique.
“Find what makes you unique, own it, celebrate it,” said Zinkan.
Chapter members were also given the chance to work with others on real crisis public relations scenarios and come up with solutions to the problems.
IU PRSSA thanks all who attended the fifth annual Greek Media Training!