Online Portfolios: Tips and Examples for Aspiring PR Pros

In today’s digitally-driven world it’s up to us as aspiring public relations professionals to standout among the crowd. One way to do this is by having a well-rounded, creative online portfolio. We’ve gathered some of our exec-board’s portfolios with explanations to why they chose a specific platform and the basics of their portfolio. If you’re still unsure about which platform suits you best, this article from The Grindstone offers 4 easy-to-use suggestions. Happy designing!
I’ve used WordPress and Wix before, but the one program I’ve come to know and love is Weebly. Weebly is a free site to create your online portfolio. You can customize anything you want from the layout itself to the individual tabs. Not only do I have my resume and contact information on there, but I also have tabs for my published articles and my photographs. Each section of your portfolio can have its own layout, so you don’t have to use one structure for the entire website. You can organize your text into rows, have your text next to an image, or add and multimedia you’d like. Weebly allows you to really customize your own website; you don’t have to follow one single, set structure. It’s also incredibly easy to use. You can also re-publish your website after each change you make, you don’t have to wait until it’s completed. You can also update and rearrange as often as you’d like.

 -Tori Lawhorn, Co-Director of Programming and Publicity


I’ve had my online portfolio for a couple of years now. I decided to try it out after I used it every day at one of my internships — all of our clients’ websites were built through WordPress. Since I was familiar with it, the back end of WordPress wasn’t hard for me to navigate. It’s pretty self-explanatory as long as you don’t want to do anything fancy with your layout. A secret that my internship taught me is to always tag your posts. This organizes them in a way that makes it easy for viewers to find what they’re looking for. Also — and this goes for any platform — USE PICTURES. Lastly (and I should take my own advice here), update your online portfolio often, especially if the URL is on your resume. Keep it up to date with the cool new stuff you’ve been working hard on. It automatically makes your site more inviting and interesting. If you have any questions at all, don’t hesitate to contact me. I’d be happy to help!

-Jessica Weimer, Treasurer


I used to create my online portfolio and it was really easy to make. You can choose a template (they have tons!) and then personalize it to fit your website needs. For instance, I chose a template that allowed me to create pages to display my work samples, articles and leadership experiences. You can choose the color scheme and fonts to make your page unique as well. I wanted mine to be colorful, clean and professional and it was super easy to do so. After I designed my website, I bought my own domain name from Wix so that I could further customize my site. Wix automatically generates a web address for you, but I wanted to brand my page even more by using my name. It costs a little bit more to maintain each year, but I think it’s a good branding investment right now. Check out my website at!

-Christine Spasoff, President


I prefer WordPress for online portfolios because they give a clean and professional look, while still allowing for some creativity. I would advise keeping your portfolio pretty simple–you don’t want a potential employer to get confused or annoyed with a site that is hard to read or navigate. Overall, WordPress is pretty straight forward in terms of use on the creator’s end, and I would highly recommend it. If you have any difficulties while setting it up, has tons of helpful tutorials. Here is my online portfolio to use as a reference point: .

-MaryClaire Cieply, Director of Alumni Relations


I chose for my online portfolio. Wix is easy to update and extremely user friendly. As a rising senior I’m constantly adding samples to my portfolio, so it’s important  to have a platform that I can update and add to quickly. Also, the cost to have your own domain on Wix is only around  $40/year, which is a pretty good deal! Wix also allows you to be creative and unique. The site offers unique fonts and layouts, so you can make your portfolio modern and creative without the html confusion that may come with other platforms.

-Cassandra Ehrhart, Director of Communications


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