Pandora founder and chief strategy officer Tim Westergren sat down and spoke with us about the company behind the music. Pandora looks to take music listening to a new level. Pandora strives to help listeners get the most out music by providing them with playlists that are more tailored to their musical preferences. But there is more to the company than just the music.
In the beginning, Pandora had absolutely no marketing budget or advertising. The company didn’t even have a PR team until about three or four years in. So how did Pandora become the most listened to Internet radio company? The foundation of Pandora was built entirely upon word of mouth.
So is this more personal communication style working? Absolutely. When Westergren asked the audience how many people listen to Pandora, every hand went up. The smile on Westergren’s face could not have been any bigger, not because he was thinking of dollar signs, but because he knew the company he founded had reached so many people.
“That there is my reward,” he said. “After awhile, money is completely unimportant. What is really satisfying is if you love what you do.”