As soon as I saw that Biz Stone, co-founder of Twitter, was speaking at the Public Relations Student Society of America (PRSSA) 2012 National Conference in San Francisco, I knew I had to attend the conference with the Beth Wood Chapter. On October 14, Stone spoke at the opening keynote address at the PRSSA parent chapter Public Relations Society of America (PRSA) International Conference.
Conference attendees were engaged throughout his speech both in person and on Twitter, so much so that “Biz Stone” and “PRSAICon” both quickly became trending topics on Twitter.
According to Stone, “opportunity can be manufactured. Circumstances can be arranged by you to take advantage of.” As a senior graduating in May, I found it reassuring to hear that I could create my own opportunities. Even if those opportunities are failures, Stone reminded attendees that in order to succeed spectacularly, they have to fail spectacularly first.
He believes that philanthropy is the future of marketing. Twitter illustrated this by filling the Corporate Social Responsibility position three years before they hired someone in the sales department.
Stone is no longer an active participant of Twitter operations and is now working as Co-Founder and Chief Commercial Officer of the Obvious Corporation.
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