Shabnam Asthana, director at Empowered Solutions, started off a session about travel with an overview of public relations on a global level. With involvement in different countries comes a greater need to recognize different cultures and ways of life. To be successful when working with other countries, you must be adaptable and do your research. Nothing is more embarrassing than scheduling a meeting with someone in Spain when it is time for a siesta or going in for a hug when a handshake is customary.
McLintic suggested visiting your target markets while on vacation and mastering at least one other language. It is also necessary to follow global events and study the news and culture in different markets.