The Beth Wood Chapter of the Public Relations Student Society of America at Indiana University has been selected as one of eleven chapters in the nation to host a regional activity in 2011.
Led by the chapter’s vice president, Amy Bishop, a process of research, including interviews with public relations professionals in Indiana, Kentucky and Ohio and through consideration of all elements needed to host such a conference, the chapter’s bid was submitted to the PRSSA national vice president of regional activities, Rachel Sprung. After a successful interview with Ms. Sprung, the chapter received notification that its bid was approved for an activity to be held on the IU campus April 8-9.
“The bid process required a complete assessment of the many event prerequisites including scheduling, programming, promotional strategy, sponsorship, and ways to incorporate national PRSSA initiatives like diversity, high school outreach and community service,” Bishop noted.
The title for the regional activity is “Get Social: A Blueprint for Social Media Strategy.” The use of social media in public relations campaigns is an increasing area of interest. By addressing how social media can effectively contribute to an overall integrated marketing campaign, the regional activity will help students learn ways to use social media in a strategic professional and effective fashion.
According to the chapter’s faculty advisor Dennis Elliott, “Being selected to conduct the regional activity is already a major accomplishment. The visibility that will be created for the chapter and Indiana University is significant and the opportunities that will be provided for our members and for those who will attend from other chapters will be highly beneficial.”
PRSSA chapters host regional activities each spring to present members with opportunities to benefit from the experiences of professionals, to network with student members from other campuses and to provide topical agendas that will broaden their knowledge as they continue their education and in preparation for entering the field following graduation.